Orion · growth agency for UK multi-site operators
We build the intelligence layer that joins every site, system and pound you spend. Then we run your Google, Meta, search and AI campaigns on it, and move the budget every week.
Measured, not promised
a year of ad spend the records did not support
lower cost per lead after campaigns were rebuilt on tracked data
a year in supplier fees found replaceable in house
Measured in one UK multi-brand group, 2026. Client not named. How we found it
Live view
This is the view every client gets, running on sample data. Pick a question, or filter by site and period.
Pick a question to see the live view answer it.
What we run
Most groups pay one firm for dashboards and another for ads, and neither sees the other's numbers. Orion runs both on the same system, so every channel is judged on bookings and gross profit.
Click each channel to see what we run and its live numbers
One live view of every site, pound and booking. Fixed scope, from £4,900.
See what's included RunGoogle, Meta, PPC, SEO, AI search and ChatGPT ads, judged on gross profit. From £2,000 a month.
See what's included RecoverSix places money leaks, and how the diagnostic finds it. Size yours in a minute.
Size your savingsWhy now
of company revenue: where marketing budgets held in 2025. Growth has to come from moving money, not adding it.
Gartner, 2025of UK businesses say analysing their data informs decisions, while 83% handle digital data.
DSIT, 2026of UK businesses now use AI, up from about 12% in late 2023. AI works on whatever data it is given, so joined, trusted data comes first.
ONS, 2026Method
Pricing
Quoted on sites, systems and channels after the diagnostic. The diagnostic fee is credited against the build. Media spend is paid by you to the platforms and never marked up.
Where innovation, strategy and success align
Business intelligence build
A fixed-scope build that joins your booking, CRM, ad and finance data into one source of truth, in your own accounts. This is exactly what you get.
The screens you get
Click through the views every build includes. Sample data from a fictional six-site venue group.
Deliverables
Booking platform, CRM, Google Ads, Meta Ads, GA4, finance software and the spreadsheets you rely on.
Sites, brands, channels, enquiries, bookings, revenue and gross profit, joined and de-duplicated.
Every site and brand on one screen, updated daily.
Each site's path from enquiry to booking to gross profit.
Spend, cost per booking and gross profit per £1 for every platform.
Weekly and monthly packs, ready before anyone asks.
Cost per booking drift, missing data and spend without results.
The numbers reconciled against each other, with mismatches flagged.
Bookings and gross profit sent back to Google and Meta so bidding learns from real outcomes.
Documentation and a training session for your team. Everything stays in your accounts.
Timeline
Access granted, systems mapped, spend reconciled. Written findings with costed fixes.
Data pipelines built and the data model joined and tested.
Views, reports and alerts built and checked against your records.
Conversion feeds live, documentation written, team trained.
Timelines depend on how quickly access is granted and how many systems each site runs.
From £1,500, credited against the build if you go ahead.
Book a diagnostic callPaid media and search
We run Google, Meta, PPC, SEO, AI search and ChatGPT ads on the live view, and judge every one on bookings and margin, not clicks.
The feedback loop
Every enquiry is followed to a booking in your own system. The live view sends that outcome, and its gross profit, back to the platform that bought it. Bidding then chases the customers who pay.
Channels
Platform names are trademarks of their owners.
The monthly fee
Every account audited in month one, rebuilt where it is not set up to learn from bookings.
Builds, bids, budgets and search terms, managed every week.
Ads and pages tested by site and audience, with results read on bookings.
Conversion tracking kept accurate and outcomes fed back to each platform.
Money moved between sites, brands and channels on cost per booking and margin.
What was spent, what it returned, and next month's plan.
Growth from £2,000 a month covers Google Ads and Meta Ads, with weekly direction and a monthly report. PPC, SEO, AI search and ChatGPT ads are added channel by channel and quoted after the diagnostic. Growth works best on the live view, so the build can be spread across your first 6 months.
First 30 days
Admin access to every account. Audit of structure, tracking and spend.
Conversion tracking corrected and outcome feeds switched on.
Rebuilt campaigns live, old ones wound down without a gap.
First weekly review and the first budget moves you approve.
Questions
No. You pay a monthly fee. Media is paid by you straight to each platform and never marked up, so we gain nothing from you spending more.
Not from us. We will tell you the spend each channel needs to learn properly, and advise against a channel if your budget cannot support it.
You do. We work in your accounts with access you grant, and every account and its history stays with you.
Generative engine optimisation: making your sites the ones ChatGPT, Gemini, Perplexity and Google's AI answers name when people ask where to book. We track that traffic like any other channel.
Savings
Most of the return from business intelligence is money you already spend. The diagnostic checks six places, and puts a figure on each.
Six places we check
Ad spend that invoices, platforms and bookings do not back up.
Found in one group: £126k a year
Supplier and agency fees compared on cost per deal against doing the work yourself.
Found in one group: £180k a year
Budget moved from lower to higher gross profit per £1 of media.
Measured: cost per lead down 63%
Manual reporting replaced by packs that assemble themselves.
Sized with your own figures below
Overlapping subscriptions and unused seats across sites.
Checked line by line in the diagnostic
Work done through platforms' own connections instead of paying a specialist.
One CRM migration: about £4,000 saved
Examples measured in one UK multi-brand group, 2026. Client not named.
Size yours
Enter your own figures. This shows the size of each area a year, not a promised saving. The diagnostic measures what can be recovered.
Example inputs shown. Your inputs multiplied by 12 months or 52 weeks.
Book the diagnosticMethod and pricing
Four stages, each with an output you can check. Everything we build is yours from day one.
Pricing
What drives the price: number of sites, systems and channels, and the data quality found in the diagnostic. You own every dashboard, connection, automation, campaign account and document. Media spend is paid by you to the platforms and never marked up.
Questions
Both. We build the intelligence layer, then run your Google, Meta, PPC, SEO, AI search and ChatGPT ads on it, and direct the budget between them every week.
You can keep them for a channel if they perform. The live view shows what every channel returns, theirs included, so each one is held to cost per booking.
Good; we build on it. Most groups own the tool but not the joined data or the weekly habit of using it. That is the gap we close.
Diagnostic findings in 2 to 3 weeks. The live view is typically running in 4 to 8 weeks, and campaigns move onto it as each channel is connected.
That is the usual starting point. The diagnostic measures it and the build cleans it.
Everything is built in your accounts, with access you grant and can remove. We hold no more of your data than the work needs, under a data processing agreement.
You keep everything built, including every ad account and its history. Growth rolls monthly after the first 3 months. If the build is spread across a plan, the remaining balance is due if you end the plan early.
Book a call
30 minutes on your sites, your systems, your channels and where spend goes. You leave knowing whether a diagnostic is worth doing.
Online booking opens when the site goes live. Until then, send this to contact@alignedbyorion.com and we will reply with times.
Legal
Last updated 24 September 2026
Orion ("we", "us") is a growth agency that builds business intelligence systems and runs marketing campaigns for UK businesses. We are the controller of the personal data described in this policy. Contact us about anything in it at contact@alignedbyorion.com.
We do not need, and ask you not to send, sensitive personal data.
Where we rely on legitimate interests we have weighed them against your rights, and you can object at any time.
When we build a live view or run campaigns, we work inside our clients' own accounts. For that data the client is the controller and we act as their processor under a data processing agreement.
We share personal data only with providers that help us run the business, such as our email and calendar provider, website hosting provider, CRM and sales prospecting tools, and our accountants. They act on our instructions and must keep it secure. We do not sell personal data.
Some of these providers store data outside the UK, including in the United States. Where they do, the transfer is covered by UK adequacy regulations or the UK International Data Transfer Agreement or Addendum.
You can ask to access, correct or delete your personal data, restrict or object to how we use it, or receive a copy in a portable format. You can object to direct marketing at any time and we will stop. Email contact@alignedbyorion.com and we will reply within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to put things right first.
We will update this policy when how we use personal data changes, and change the date at the top.
Legal
Last updated 24 September 2026
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Questions: contact@alignedbyorion.com
Legal
Last updated 24 September 2026
These terms cover your use of this website. By using it you accept them. Our services are provided under a separate written agreement, which takes priority over anything on this website.
The content here is general information about our services. It is not financial, legal or tax advice, and you should not rely on it as such.
The live view, channel figures and answers on this website use sample data from a fictional business and are for illustration only. Results we describe from client work were measured for one client and are not a promise of the same result for you. The savings tool shows the size of areas we review, not a forecast of savings.
Prices shown are starting prices, exclude VAT where it applies, and are confirmed in writing before any work starts.
The content, design and code of this website belong to Orion or its licensors. Platform names such as Google Ads, Meta Ads and ChatGPT are trademarks of their owners and are used only to describe the services we provide.
We link to sources and third-party websites for reference. We are not responsible for their content.
We do our best to keep this website accurate and available, but we do not guarantee it. Nothing in these terms limits liability that cannot be limited by law.
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
Questions: contact@alignedbyorion.com